"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same way", my exasperated other half hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I actually composed 'designer tissue'. So, yes, for a graphic designer and author who knows everything about the type of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to good product packaging, I have a prevailing right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design plans and made a run for the counter with them with my yelling kids and exasperated partner running after me in sluggish movement. It was definitely a 'die-hard' moment. You know, when the hero is escaping from a lot of wild bad males with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I enjoyed the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'must keep for recommendation' clear folder. I do not keep a lot of things in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into developing your product packaging, more consumers will stop and take an appearance at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your possibility of getting them to buy your product click here boosts?
You see, the function of packaging is to get the customer's attention. And without an electrifying product packaging, customers are going to stroll past the loads and loads of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice packaging. You've won the first round once they take a look and stop.
Think of it!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into creating your packaging, more consumers will stop and take an appearance at your packaging or what's inside the edible food packaging.