It's still going to work the same method", my exasperated spouse hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and after that they have the 'kids' packaging. I got 4 of each style bundles and made a run for the counter with them with my shrieking kids and exasperated spouse running after me in slow movement. It was definitely a 'die-hard' minute. You know, when the hero is fleing from a lot of wild bad men with device weapons, and they're shooting at your feet or something ... and there's an explosion behind you ... and whatever takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. If I didn't like the product packaging develops a lot, I would find it comical enough. However I am dead severe. In truth, I liked the product packaging creates a lot, after consuming all the tissues in packages, I would eliminate the designs and position it into my 'should keep for reference' clear folder. I don't keep a lot of stuff in there due to the fact that I am quite selective about the styles that I like, but these packaging designs made it. They certainly did.
You see, this is the kind of thing that happens when you put some effort into making your packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest a lot cash on the packaging?" Maybe you're also thinking that the loan should go towards establishing much better quality products ... for faster shipment options ... or maybe the loan should go towards investing prospective customers to expensive dinners in Italian restaurants. It's your call, truly.
But this is what I need to inform you, as a graphic designer and customer. The more effort you put into creating your product packaging, more customers will stop and take an appearance at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notice of your packaging, your chance of getting them to buy your item boosts? Exactly.
You see, the role of packaging is to grab the customer's attention. And without an electrifying product packaging, consumers are going to stroll past the loads and heaps of other competitor products ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good product packaging. Once they stop and take a look, you've won the very first round.
Believe about it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I enjoyed the packaging designs check here so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these packaging styles made the cut. The more effort you put into creating your packaging, more clients will take a look and stop at your packaging or what's inside the logo packaging company.